With hair health at the forefront of current trends, techniques like colour melting and balayage are expected to reign supreme this fall as clients swap harsh lightening methods for softer, subtle options.
That makes shades that avoid hard re-growth or visible lines top of the colour menu, including low-maintenance, yet expensive-looking shades like Ash Gold and Mocha.
According to the experts at JOICO, using a glossy demi-liquid is perfect for locking in these kind of natural shades, while maintaining hair health and avoiding frequent touch-ups.
Daniela Engström, a JOICO Creative Color Artist, looks to these demi liquids to add dimension and depth that clients can count on.
“I love them for their versatility. I can mix my own bespoke shades depending on what I want to create or just pick a ready-made one. They give me creative freedom, and for me, they’re a salon essential for creating vibrant color that shines!” said Daniela.
Whether you’re working with very light blondes or deeper brunette tones, JOICO said there’s always the perfect demi-liquid for every client, one that can be tailored to suit their style and colour palette.
Sevda Durukan, a Senior Creative Artist with JOICO EMEA Team, she encourages colourists to not be afraid of mixing demi-liquid shades, as that’s when the magic happens.
“Start off by ensuring that the hair is lifted to the correct level first and choose the right tone for the underlying pigment instead of just trying to neutralise the shade. Customise your formulas by mixing shades to create a result that’s unique to every client.”
Likewise, Bona Jörg, JOICO Creative Color Artist EMEA & Blonde Life Ambassador for Europe, relies on JOICO’s own LumiShine® Demi-Permanent Liquid Color for endless creative possibilities, but her tip to working with demi-liquids is simple – trust the process.
“Especially with deeper shades, the colour can look darker while it’s processing, but don’t rush to rinse it. Let it fully develop and trust the recommended processing time. The result will be beautifully balanced, glossy, and natural-looking!” promises Bona.