ASP Expert Haircare has launched its new Kitoko Anti-Frizz range, a three-step haircare system designed for a modern smoothing regime.
As consumers flock to the hugely popular glass hair trend, demand has spiked for sleek, glossy and frizz-free, with the Kitoko Anti-Frizz range specifically formulated to help clients achieve smooth, polished results while protecting hair from environmental stressors.
The range consists of three complementary products, including an Anti-Frizz Shampoo (250ml and 1l), featuring a gentle cleansing formula to help control unruly hair while moisturising, softening and smoothing. The Kitoko shampoo has been designed to improve manageability and shine, while supporting hair and scalp health with long-lasting frizz control.
ASP’s new Anti-Frizz Conditioner (250ml and 1l), meanwhile, has been created to instantly detangle and control frizzy, unruly and textured hair. It promises to deeply moisturise, soften and smooth, improving manageability for lasting control while leaving a sleeker finish.
Rounding out the trio of new products, the Kitoko Anti-Frizz Leave-In Treatment (250ml), is a lightweight leave-in spray treatment that drenches hair in moisture, helping to eliminate and control frizz. Ideal for curly, wavy and unruly hair types, it has been designed to improve manageability and provide long-lasting protection against frizz and dehydration.
Powered by ENVIRO-SHIELD™ Technology, the collection helps protect hair against pollution and free radical damage, key contributors to unwanted frizz, leaving hair smooth, controlled and beautifully glossy.
At the heart of the new range are two powerful natural ingredients. Papaya extract intensely nourishes and smooths frizz-prone hair to helps restore softness and shine, while delivering a boost of antioxidant vitamins A, C and E, along with natural sugars.
Also in the mix is mango extract, a natural source of fatty acids, which deeply conditions and smooths unruly hair, helping to tame flyaways while enhancing softness, manageability and shine.
RRP: £15.98 each (all 250ml)