IGK has announced their partnership with WNBA All-Star Dearica Hamby as the face of their campaign for the Ulta exclusive launch of their Headliner Moisture Gloss Dry Oil.
Dearica is bringing Headliner to life, starring in the hero creative, creating content for her own channels, and joining IGK for Ulta events, to ensure consumers can experience the launch in a more personal way.
“Dearica felt like the perfect fit for this launch because she’s the definition of a headlining woman,” explained Kenya Staley, Influencer Marketing Manager of IGK. “She’s confident, authentic, and constantly showing up at the highest level- whether that’s on the court, in business, or in her community.
“With the momentum we’re seeing around women’s sports right now, it felt like the perfect time for this partnership. She was a really natural fit for the campaign.”
Dearica Hamby is a WNBA Champion, three-time WNBA All-Star, and two-time WNBA Sixth Player of the Year and is known for her versatility, leadership, and impact on and off the court.
A forward for the Los Angeles Sparks, she is also a dedicated entrepreneur and philanthropist, using her platform to empower youth, support families through her foundation, and advocate for women’s sports.
“I’m excited to partner with IGK because their products encourage individuality,” said Dearica. “It’s all about enhancing your own style rather than fitting into someone else’s idea of beauty- which is a motto I live by.”
IGK’s new Headliner Moisture Gloss Dry Oil is an ultra-fine, nutrient-rich oil mist that revives dry, dull hair with intense moisture, silky softness, and glossy, reflective shine.
It may be used as a leave-in treatment or finisher to smooth flyaways and refresh waves and curls, and features the new Juicy Babyscent with notes of tangerine, peach blossom, passionfruit, and coconut.
“I love that Headliner gives my hair a polished look without making it feel stiff or weighed down. It keeps everything looking fresh throughout the day and it smells delicious,” added Dearica.
Headliner Moisture Gloss Dry Oil is available now exclusively at Ulta.com, Ulta locations nationwide and IGKHair.com.
