Terra Harvell, Harper Ellis Hair Co.®, and Strata Salon Systems™ are bringing stylists and salon owners into one room to grow revenue, strengthen their business, and build more wealth.
The hair industry has always taught stylists and salon owners how to work: how to build a book, fill a chair, and keep the doors open. It has rarely taught them how to grow, how to turn that work into more revenue, a stronger business, and greater long-term wealth. Hair & Wealth Con was built to close that gap.
On October 26–27, 2026, in Scottsdale, Arizona, Terra Harvell, alongside Harper Ellis Hair Co.® and Strata Salon Systems™, is bringing stylists and salon owners into one room built around a shared idea: growth doesn’t stop where talent and full books end.
For stylists, growth comes through Harper Ellis education and expertise designed to expand revenue potential. For salon owners, it comes through Strata Salon Systems and infrastructure designed to strengthen the business as a whole.
“I started Hair & Wealth Con because this conversation didn’t exist,” said Terra Harvell. “The industry teaches you how to do the work, but not always how to grow beyond it, how to build more revenue, a stronger business, and real long-term wealth from what you’ve already built. I wanted a room for stylists and salon owners who are ready to think bigger, with the education, systems, and support to get there.”
Harvell isn’t speaking from theory. Her own salon runs at 25 to 28 percent profitability, more than double the industry average of 8 to 15 percent, according to 2026 benchmarks reported by Vagaro. She has also trained more than 10,000 stylists and salon owners and helped generate more than $300 million in new revenue across the industry.
For salon owners, Hair & Wealth Con is built around a simple idea: a stronger salon starts with stronger systems- not from the owner taking on more clients. Strata gives salon owners business systems and the coaching to strengthen leadership, operations, and financial performance, so growth doesn’t rest on one person doing everything.
For stylists, growth starts with expertise. Talent and full books aren’t where it ends. There’s more revenue potential in the skills stylists have. Harper Ellis gives stylists access to the education and business thinking behind the industry’s top producers, designed to maximize their career’s potential.
Full books and long hours became the standard for success in this industry. Hair & Wealth Con was designed to show you what success can look like.
Hair & Wealth Con takes place October 26–27, 2026, in Scottsdale, Arizona. Terra Harvell headlines the event alongside a lineup of industry leaders. Visit this link to register and see full ticket details.