Bellissima has officially launched the new Diffon Worldwide (RRP £79.99), the latest evolution of its original all-in-one curl diffuser, allowing those with curls to style their natural texture wherever they are.
Traditional hair dryers can create excessive airflow that disrupts natural curl patterns, while separate diffuser attachments can be bulky, incompatible abroad and difficult to pack, making styling away from home a challenge.
Rising to the challenge, Bellissima has refreshed its all-in-one diffuser with the latest specialist curl technology and dual voltage, operating at 110-120V and 220-240V to offer a solution for curly and wavy hair at home and while traveling.
Unlike a conventional hairdryer with a separate diffuser attachment, Diffon Worldwide combines dryer and diffuser in one dedicated tool. Its 700W power delivers controlled airflow without the kind of high-powered force that results in frizz or leaves curls looking stretched.
Designed to support curl definition, shine and moisture retention, the tool features a concave diffuser plate that gathers curls to help preserve their natural shape, while Bellissima said the integrated Curls Booster System combines a specially perforated grid with 12 long diffuser fingers to allow air to reach closer to the roots.
To help retain hydration and reduce the appearance of dryness and frizz, the diffuser has been created using ceramic and argan oil technology to deliver gentle infrared heat.
The Diffon Worldwide features two dedicated airflow temperature combinations designed to support the drying process. Level 1 provides a gentler airflow for finishing the hair, enhancing curl definition and supporting a smoother, less frizzy result, while Level 2 is ideal for beginning the drying process and removing excess water with a stronger, controlled airflow.
“Diffusing curly hair is all about controlling the airflow and supporting the natural curl pattern rather than blowing it out of shape,” said Jacqui McIntosh, Trichologist and Bellissima Ambassador.
“The two settings support the different stages of a curly hair drying routine. You can begin with a stronger airflow to remove excess moisture before switching to gentler setting to finish, to define the curls and help reduce frizz.”
Bellissima Italia Diffon Worldwide is priced at £79.99 and available from www.bellissimaitalia.co.uk