30% Attendance Growth and First-Ever Presenting Partnership Mark Milestone Event for the Southwest Professional Beauty Community
Premiere Shows concluded its fourth annual event in San Antonio on August 31, 2026, at the Henry B. González Convention Center, with over 12,000 professional and student visits over two days.
The event achieved a 30% increase in attendance compared to 2025, solidifying its position as the must-attend event for beauty professionals across the Southwest.
When Premiere Shows and SalonCentric announced their partnership in March 2026, the first presenting partnership in Premiere’s 30+ year history, the vision was to elevate the event experience and expand opportunities for the Southwest beauty community.
Five months later, the results have surpassed expectations, with the collaboration driving record attendance, expanded programming, and unprecedented engagement across every touchpoint.
“The energy and engagement we witnessed throughout the weekend was extraordinary,” said Erin McDonald, Event Director at Premiere Shows. “The growth of this show validates our commitment to delivering unparalleled value to the Southwest beauty community and demonstrates the power of strategic industry collaboration.”
More than 130 exhibitors showcased the latest innovations across hair, barbering, nails, spa, and wellness.
Building on its reputation as the industry’s leading education destination, the event delivered 250 sessions.
Premiere San Antonio returns to the Henry B. González Convention Center August 29–30, 2027, building on four years of exponential growth.
Before then, Premiere Shows continues its 2026 tour with Premiere Columbus, October 11–12, 2026, closing out the year with the beauty community in the Midwest.
“This partnership demonstrates what’s possible when industry leaders collaborate to deliver exceptional value to beauty professionals,” Erin added. “We’re committed to raising the bar year after year, empowering our community through education, connection, and inspiration.”
