The Spring/Summer 2027 runways at New York Fashion Week delivered major hair inspiration, leaning heavily into nostalgia, volume, and texture. Top celebrity hairstylists used luxury haircare line R+Co BLEU to craft distinct, show-stopping looks.
Here is how the experts created the runway hair for Wiederhoeft and Anna Sui, along with the exact step-by-step products to recreate them at home.
Look 1
The Trend: Intergalactic ’90s Supermodel at Wiederhoeft
The Vibe: Fluffy, glamorous, and touchable.
Celebrity hairstylist Bobby Michael looked to the past-and the future-for this look. “The inspiration for the hair is intergalactic ’90s supermodel,” Michael explained. “Fluffy and touchable hair that makes everyone feel sexy and glamorous.”
The Step-by-Step Breakdown:
- Prep: Build weightless fullness, lift, and body by working Highest Volumizing Mousse or Root Booster Volume Spray from the roots through the mid-lengths.
- Condition: Mist Essential Hair Tonic through the ends to ensure flexibility, light hold, and maximum shine.
- Style: Rough dry the hair using only your hands to encourage natural volume. Depending on the hair texture, use a round brush and Velcro rollers (or a curling iron with Velcro rollers) to sculpt movement.
- Set: Allow the hair to cool completely in the rollers. Once released, flip and shake the hair out to release the set and build airy movement.
- Finish: Spray with Ultra Dry Texture Spray for added volume. Tame flyaways and add a high-gloss shine with Optical Illusion Smoothing Oil, then lock it in with Cult Classic Flexible Hairspray for touchable hold.
Look 2
The Trend: Modern Ethereal Waves at Anna Sui
The Vibe: Two-textured, individualistic, and ’60s/’70s revival
Garren, celebrity hairstylist and Co-Founder of R+Co and R+Co BLEU, drew inspiration from vintage fashion editorials. “We started looking through old Vogue magazines from the 60s and 70s. I love the idea that it’s two textures,” Garren explained. “Now we want to scramble it up, and say, why can’t you have wavy hair at the bottom and smooth hair at the top? It is kind of ethereal, kind of period, but in a modern way.”
The Step-by-Step Breakdown:
- Prep: Begin by washing and conditioning the hair with R+Co BLEU shampoo and conditioner.
- Texture Customization (Fine Hair): Work Ingenious Thickening Crème through the lengths to add soft texture and volume.
- Texture Customization (Curly Hair): Apply Rebounce Hydrating Curl Glaze to separate, define, and control the curls.
- Lift: Apply Highest Volumizing Mousse directly to the roots, then loosely blow dry the hair.
- Detail: Use a ½ inch curling iron to create two rows of curls right at the front of the face, styling them to resemble a faux fringe.
Photography Credit – BTS Imagery: Keith Montero