THE INSTANT EFFECT. PROFESSIONAL CARE, PROVEN IN SECONDS
Goldwell announces the relaunch of Dualsenses, the professional hair care range known for delivering proven results across all haircare needs and hair types, instantly. The modernized, PETAapproved all-vegan¹, color-safe formulas are powered by patented Instant SmartCare technology², designed to provide care exactly where hair needs it. Every Dualsenses formula is developed to deliver immediate hair care results that are both visible and tangible. Whether looking to hydrate dry hair, maintain color, tame frizz, strengthen damaged lengths, enhance curls, or soothe the scalp, the assortment offers targeted solutions that deliver immediate satisfaction – without complexity. Dualsenses, known for high-performance treatments such as the Rich Repair 6-Effects Serum, reversing up to a year’s worth of damage³ and the Bond Pro Day & Night Bond Booster, delivering up to 20 times stronger hair, now introduces two new care innovations dedicated to optimizing hair structure:
• Pure Hydration: an effective regimen that instantly optimizes the hair’s hydration level while maintaining a lightweight hair-feel, with 80% of users confirming that their hair feels instantly hydrated without being weighed down⁴.
• Bond Pro Pre-Wash Cortex Filler: a powerful new hero which instantly repairs, protects and strengthens hair in need of recovery, delivering up to 96% less breakage and long-lasting resilience up to three washes.
For the best results, Dualsenses can be combined with StyleSign, to create effortless, long-lasting styles — from radiant shine to modern matte finishes. With 27 highperformance products, StyleSign offers endless possibilities for every hair type and look.
Developed by one of the 2025 World’s Most Ethical Companies®⁶ and loved by thousands of professional stylists around the world, Dualsenses makes hair care personal, effective and easy to trust.
¹ No animal-derived ingredients.
² Patented science inside all the Dualsenses products, delivering fast and instant results that you can see and feel.
³ Measured on 2x bleached hair vs untreated hair: 3x more suppleness and up to 99% less breakage.
⁴ Use Test D/USA, 154 stylists, 2025.
⁵ In combination with Color or Color Extra Rich Brilliance Shampoo and Color Repair & Radiance Balm and compared to standard shampoo.
⁶ “World’s Most Ethical Companies” and “Ethisphere” names and marks are registered trademarks of Ethisphere LLC. Goldwell is a subsidiary of Kao Corporation, which has been named one of the 2025 World’s Most Ethical Companies.