Moroccanoil is proud to announce its expansion into Ulta Beauty, the nation’s largest beauty retailer. This milestone marks a significant moment in the brand’s journey…

 The GTX-EXO II Trimmer just dropped—and it’s a game changer. Sharper hits. Cleaner lines. Less friction. More control. Straight out of the box. This isn’t…

Ulta Beauty continues to redefine what’s possible in the professional beauty space – supporting artists at every stage of their careers, empowering trend-led education, and…

After decades of being left behind, salon, spa and barbershop owners finally win long-overdue tax fairness in one of the most significant legislative victories in…

To mark 35 years of textured hair innovation, Design Essentials teamed up with Monaè Everett to create three texture-forward looks using the Almond & Avocado…

Olivia Garden is lighting up salons with its latest drop: the Neon Style-Up Collection. This new twist on the fan-favorite Style-Up teasing brush features high-voltage neon shades designed…

Renowned award-winning colorist and milk_shake Global Artistic Ambassador Andrew Smith has unveiled his latest collection, GLOSS UP GLOW UP, showcasing milk_shake’s newest innovation in hair color…

With over four decades of excellence behind them, Italian haircare pioneers H.S.A. continue to push the boundaries of innovation and sustainability in the professional beauty space. Supplying…

The vibrant atmosphere of Primavera Sound Barcelona 2025 created lots of memories full of unforgettable music, energy, and moments of self-expression. This year, Schwarzkopf joined…

Beauty Changes Lives successfully hosted its third annual Industry Leader Roundtable at the Hilton Orlando during Premiere Orlando, bringing together 90 top executives and thought leaders from…