BaBylissPRO and IGK have partnered to launch the BaBylissPRO Studio Trunk, transforming the professional tool brand’s digital Style Studio into a physical experience for the first time in its sixty-year history.
Debuting this week at IGK SoHo, the Studio Trunk is a mobile salon station built into a black flight case, complete with a mirror, vanity, seat, storage and a tool wall stocked with BaBylissPRO’s professional lineup in its signature Nano Blue.
At the center is the new Style/Switch, a 5-in-1 air styler available in configurations for straight and wavy hair and curls and coils.
The Trunk also features a full range of IGK haircare, pairing professional tools with stylist-developed products designed to prep, protect and finish the hair.
Following its debut, the Studio Trunk will travel to additional partners and destinations across the country over the coming year.