ALFAPARF Milano Professional launch their new Color Code by Pigments- a new direct color system
The ALFAPARF Milano Professional Pigments line has evolved into a complete, synergistic, and modular colour system built to meet the needs of every professional and every client.
From delicate, natural shades to bold, statement tones, this new Direct Colour System consists of:
- 13 easy to use Ultra-concentrated Pure Pigments with advanced textures designed to ensure precise application, with the addition of the NEW .8 Pearl.
- Six Pigment Direct Color Creams
- Color Lab – a mixable cream base to personalise colour intensity and improve hair quality with use.
The pigments in the formulas ensure endless colour possibilities and maximum tonal fidelity over time due to their innovative new patented technology.
The innovative base combines meadowfoam oil- which provides a soft feel and extraordinary shine, for hair that is light and silky- and dimethylglucamine- an ingredient of natural origin, derived from corn sugars, that gently regulates pH, respects the hair
fibre and provides a chelating action, helping neutralise metals that may compromise colour quality.
These two elements work in synergy to help improve pigment penetration for intense, vibrant colour, leaving hair soft and conditioned. The system is completely vegan and delivers outstanding performance.
The Pigments campaign was created in collaboration with Rudy Mostarda, Global Creative Director of ALFAPARF Milano Professional.
The new color system is available September 2026.