This year, JOICO is commemorating the 10th anniversary of JOICO LumiShine®, a must have for colorists that want to give freshly colored hair a luxurious finish, without compromising the hair’s health.
From powerhouse reds to brunette hues and golden, glistening blondes that pay homage to JOICO’s Californian roots, JOICO LumiShine® has something for everyone.
Gentle on hair and with a low ammonia level, it transforms hair from the inside out with JOICO’s ArgiPlex™ technology, featuring Quadramine® Complex. It leaves the hair soft and infused with moisture, with a shine that lasts for up to 30 shampoos.
This easy and straightforward to apply color delivers 100% reconstructed and restrengthened hair, delivering a Hollywood-style vibrancy. LumiShine® has a product for everyone: from permanent crème color to demi-permanent liquid color, offering professionals the easiest possible solution for every service and hair type imaginable.
MEET THE JOICO LUMISHINE® LINE-UP:
JOICO LumiShine® Repair+Color Permanent Crème Color
Deliver astonishing shine, color longevity, and overall healthier-looking hair – guaranteed! ArgiPlex™ Technology fuses the power of three proven, advanced complex formulas to repair hair damage and lock in exceptional color vibrancy and Hollywood shine!
WHY YOU’LL LOVE IT…
- 70+ shades.
- Low ammonia formula.
- Delivers exceptional longevity and vibrancy.
- Covers 100% gray hair.
- Nourishes and protects color-treated hair, sealing in the moisture.
“JOICO LumiShine® delivers depth, dimension, and predictable results that you can rely on,” said Bruno Marc Giamattei, JOICO EMEA Senior Creative Director.
“Every product in the collection is created with the same goal in mind – to help you deliver the healthiest, most gorgeous hair imaginable. With JOICO LumiShine®, you can expect beautifully colored, healthy hair every single time.”
JOICO LumiShine® LUMI10 Permanent Crème Color
Formulated with JOICO’s Quick Coverage System™, LUMI10 delivers 100% gray coverage in just 10 minutes. This rich, deeply pigmented range allows for fast, long-lasting results, helping maximize your schedule, boost creativity, and expand color service menus – without compromise.
WHY YOU’LL LOVE IT…
- 100% Gray Coverage in half the time.
- 20+ pre-blended permanent shades.
- Permanent haircolor that develops in just 10 minutes.
- Reduced breakage and restrengthened hair.
- Long-lasting color.
- All LumiShine® benefits, including up to 2x the shine.
“JOICO LumiShine® LUMI10 Permanent Crème Color offers long-lasting color, designed to increase your creativity and efficiency with speedy results,” said Paul Watts, JOICO EMEA Senior Creative Artist Team Member.
“This fast-acting range of rich and deeply pigmented shades is perfect for root touch-ups and last-minute walk-ins.”
JOICO LumiShine® Demi-Permanent Liquid Color
The ultimate tool to lock in color, shine and moisture while locking out dryness, pre-mature oxidation and/or fading following a permanent color or lightening service.
Its balanced pH and translucent color deposit make JOICO LumiShine® Demi-Permanent Liquid Color the perfect choice to glaze/tone or refresh mid-lengths and ends when the hair has porosity issues, is dry and frizzy and shows signs of damage.
WHY YOU’LL LOVE IT
- 50+ shades.
- Ammonia-free color giving translucent color results.
- Refreshes, tones, glazes, and boosts shine.
- Ideal for gray blending.
- Nourishes and protects color-treated hair, sealing in moisture.
“JOICO LumiShine® Demi-Permanent Liquid Color is my go-to for achieving glossy hair that outshines, whilst adding impactful dimension that you can count on. The gentle fragrance is such a plus to offer for a salon service!” said Dan Spiller, JOICO EMEA Color Ambassador.
JOICO LumiShine® YouthLock Permanent Crème Color
Formulated with Bond-Building ArgiPlex™, JOICO LumiShine® YouthLock Permanent Crème Color contains a signature blend of Collagen, Buriti Oil, and Amino Acid to help hair feel rejuvenated while locking in your hair’s youthful and healthy-looking appearance.
With just 1 color service, hair springs back with renewed bounce, body and signature LumiShine® shine.
WHY YOU’LL LOVE IT…
- 20+ pre-blended permanent shades.
- Locks in hair’s youth.
- Locks in body, movement, and bounce.
- Locks in 100% gray coverage.
- Locks in manageability, smoothness, and softness.
- Locks in hydration and prevents breakage.
“I use JOICO LumiShine® YouthLock Permanent Crème Color when I need to revitalise the hair’s appearance. It’s easy to apply, with a wide range of beautifully toned colours, and gives me everything I need for hair that can often be dull and lifeless,” said Bona Jörg, JOICO EMEA Creative Color Artist and Blonde Life Ambassador.
Celebrate your shine in every shade with JOICO LumiShine®, and take healthy colored hair to another level.
Credits:
Hair: Alberto Di Domenico & Saranda Murseli
Photography & Videography: Malorie Shmyr & Lindsay Robinson
Styling: Moritz Lindert
Make-Up: Tinna Empera Arlexdottir