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Grace Van Patten Debuts New “Strawberry Suede” Hair

Tell Me Lies star Grace Van Patten has debuted a fresh red tone, and the rich, softly luminous shade is already on its way to being one of fall’s most in-demand hair color trends.

Created by celebrity colorist Jacob Schwartz, Schwarzkopf Professional‘s U. Hair Color Trend Ambassador, the Strawberry Suede shade is a sophisticated take on red that blends soft strawberry tones with a radiant finish. Unlike brighter copper and fiery reds, the shade feels understated, with a velvety quality that gives the color a luxury ‘suede’ effect.

As clients gravitate toward more nuanced takes on red, Strawberry Suede offers a softer way to embrace fall colors. The shade has enough warmth and vibrancy to feel fresh, while its muted quality keeps it sophisticated, wearable, and effortlessly dimensional.

The transformation reflects the evolution of red tones, moving away from highly saturated coppers toward softer, more dimensional shades with a refined finish. 

To create the color, Jacob established a softly blended foundation with a customized root smudge. He then layered a dimensional red gloss throughout the hair, combining soft beige, strawberry, and violet-red tones with just a touch of copper to create the nuanced finish. The result is a rich, multidimensional red that feels polished without looking overly saturated.

Here’s the exact Schwarzkopf Professional formula used to create Grace Van Patten’s new look:

  • Smudge: Schwarzkopf Professional IGORA Royal + 30 vol — 12 min
    • Hairline: 9-1
    • Roots: 9-1 + 8-11
  • All Over: Schwarzkopf Professional IGORA Vibrance + 6 vol — 6 min
    • 9-7 + 9-55 + 7-55 + 0-77