R+COLOR has just added 10 new shades to their professional, moisturizing formula, HYPERMATIC 10-Minute Demi-Permanent Liquid Hair Color.
Designed for colorists, the state-of-the-art, zero-lift formula delivers high-performing color, silky-smooth strands and 25% faster coverage in just 10 minutes.
“These shades really round out the HYPERMATIC palette. There’s a much broader range of warmth now, from really beautiful golds and coppers to richer reds along with more nuanced neutrals,” said Jenna Perry, Celebrity colorist and R+COLOR Collective Member, who partnered with R+COLOR to develop the HYPERMATICformula.
Jenna Perry, Celebrity colorist and R+COLOR Collective Member
HYPERMATIC 10-Minute Demi-Permanent Liquid Hair Color provides 61% more shine compared to untreated hair and provides 94% color retention after 12 shampoos.
To find an R+COLOR salon near you, visit the salon locator.